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1 impression management
псих., упр. управление впечатлением (приемы, позволяющие человеку корректировать впечатление, производимое на окружающих людей; исследование управления впечатлением берет свое начало от работы И. Гоффмана "Представление себя другим", 1959 г.)See: -
2 impression management
менеджмент по производству впечатления; совокупность методов и принципов, используемых служащими по производству имиджа своей компании и самих себя.* * *менеджмент по производству впечатления; совокупность методов и принципов, используемых служащими по производству имиджа своей компании и самих себя. -
3 impression management
Кино: "подача себя" -
4 impression management
"подача себя" -
5 impression management
s.administración de impresión. -
6 management
сущ.сокр. mgmt1)а) общ. управление, регулирование (оказание воздействия на какой-л. процесс или объект, чтобы достичь его желаемого поведения или состояния)See:account management, asset management, asset/liability management, cash management, cost management, community management, customer management, customer relationship management, credit management, database management, debt management, distribution management, facilities management, fiduciary management, investment management, liability management, liquidity management, pension management, pensions management, price management, risk management, stakeholder management, trust management, portfolio managementб) общ. ведение; осуществление; содержаниеSyn:See:2)а) упр. менеджмент, управление (научная дисциплина и практическая деятельность, связанная с управлением организацией; включает в себя определение целей и стратегии развития организации, оценку имеющихся ресурсов и распределение их между различными видами деятельности, планирование структуры организации, контроль за ее деятельностью)Will an external institutional investor attempt to interfere in the management of the company? — Будет ли внешний институциональный инвестор вмешиваться в управление компанией?
poor [bad\] management — менеджмент низкого уровня, слабый менеджмент
Many companies go bankrupt due to bad management. — Многие компании разоряются из-за непрофессионального управления.
Syn:See:organization, manager, manage, sector of management CHILD [type\]: adaptive management CHILD [time\]: strategic management, day-to-day management CHILD [entity\]: administrative management, business management, non-profit management, event management, factory management, bank management CHILD [function\]: advertising management, operations management, financial management, information management, international management, labour management, personnel management, human resource management, supplier relationship management, managerial accounting, sales-force management, marketing management, management accountant, management consultant, approach to management, concentration of management, management assistance, Chartered Management Institute, Heller's Law, industrial managementб) упр. управление, заведование, руководство, администрирование (выполнение функции начальника в какой-л. организации, руководителя какой-л. деятельностью и т. п.)Syn:3) упр. правление; администрация, дирекция, руководство (руководители какой-л. организации)The management are aware of the problem. — Администрации известно об этой проблеме.
All senior management were told to leave. — Все высшее руководство попросили уйти.
Syn:See:incumbent management, management-controlled corporation, top management, senior management, general management, higher management, top executive management4) эк. менеджмент, управление (в экономической теории: деятельность, представляющая собой соединение различных ресурсов для производства продукта; иногда отождествляется с предпринимательством, при этом часто рассматривается как четвертый фактор производства наряду с трудом, капиталом и землей; некоторые теоретики считают разновидностью труда — "труд управляющих" — за который управляющие получают зарплату; в последнем случае предпринимательство часто понимается как поиск новых коммерческих идей в отличие от менеджмента, который рассматривается как реализация уже известных способов производства)5) общ., устар. умение владеть (инструментом, оружием и т. п.); умение справляться (с делами, ситуацией и т. п.); прием, уловка, хитрость (достижение цели с помощью хитрости и т. п.)We rely not upon management or trickery, but upon our own hearts and hands. — Мы полагаемся не на хитрости и обман, а на наши собственные сердца и руки.
Syn:trick, ruseSee:
* * *
менеджмент: 1) управление: постановка целей, выработка методов их достижения и реализация поставленных задач, т. е. управление деятельностью корпорации в интересах самой корпорации и ее акционеров; включает эффективное использование всех ресурсов корпорации; см. five m's; 2) люди - управляющие (менеджеры) корпорации.* * *руководство ЕБРР; руководство (банка, компании); менеджмент; управление. . Словарь экономических терминов .* * *1. руководство организацией, что в экономической теории иногда рассматривается как фактор производства2. люди, занятые, руководством организации -
7 impression
сущ.1)а) общ. впечатление (мнение, оценка, сложившиеся после знакомства, общения с кем-л., образ, создаваемый в сознании человека предметами внешнего мира)to make an impression on smb. — произвести впечатление на кого-л.
He made a good impression. — Он оставил хорошее впечатление.
See:б) общ. впечатление, мнение, представлениеa correct [wrong, vague\] impression of smth. — правильное [ложное, смутное\] представление о чем-л.
2) общ. оттиск, отпечаток, слепок -
8 Goffman, Erving
перс.соц. Гофман, Ирвинг (1922-1982; североамериканский социолог, сторонник символического интеракционизма, создатель социально-драматургического подхода в анализе межличностной коммуникации)See: -
9 sound
I 1. [saʊnd]1) fis. telev. rad. suono m.2) (noise) rumore m.; (of bell, instrument, voice) suono m.3) (volume) audio m., volume m.4) mus. (distinctive style)5) fig. (impression from hearsay)I don't like the sound of that — (la cosa) non mi ispira o non mi piace per niente
2.by the sound of it,... — a quanto pare
modificatore [engineer, technician] del suono3.1) (in good condition) [building, constitution] solido; [ heart] forte; [lungs, physique] sano; [ health] buono2) (well-founded) [basis, education] solido; [ judgment] sensato; [ advice] valido6) (correct, acceptable)4.II 1. [saʊnd]to be sound asleep — essere profondamente addormentato, dormire della grossa
2) ling. pronunciare [ letter]3) med. auscultare [ chest]2.1) (seem) sembrareto sound banal, boring — sembrare banale, noioso
3) (convey impression) fare, suonareshe calls herself Geraldine - it sounds more sophisticated — si fa chiamare Geraldine - fa più sofisticato
it may sound silly, but... — può sembrare stupido, ma
4) (make a noise) [trumpet, alarm, buzzer, siren] suonare•III [saʊnd]nome geogr. stretto m.* * *I adjective1) (strong or in good condition: The foundations of the house are not very sound; He's 87, but he's still sound in mind and body.)2) ((of sleep) deep: She's a very sound sleeper.)3) (full; thorough: a sound basic training.)4) (accurate; free from mistakes: a sound piece of work.)5) (having or showing good judgement or good sense: His advice is always very sound.)•- soundly- soundness
- sound asleep II 1. noun1) (the impressions transmitted to the brain by the sense of hearing: a barrage of sound; ( also adjective) sound waves.)2) (something that is, or can be, heard: The sounds were coming from the garage.)3) (the impression created in the mind by a piece of news, a description etc: I didn't like the sound of her hairstyle at all!)2. verb1) (to (cause something to) make a sound: Sound the bell!; The bell sounded.)2) (to signal (something) by making a sound: Sound the alarm!)3) ((of something heard or read) to make a particular impression; to seem; to appear: Your singing sounded very good; That sounds like a train.)4) (to pronounce: In the word `pneumonia', the letter p is not sounded.)5) (to examine by tapping and listening carefully: She sounded the patient's chest.)•- soundlessly
- sound effects
- soundproof 3. verb(to make (walls, a room etc) soundproof.) insonorizzareIII verb(to measure the depth of (water etc).)- sounding- sound out* * *sound (1) /saʊnd/a.1 sano ( anche fig.); buono; in buone condizioni fisiche; solido; valido; efficace; fondato (fig.): a sound mind in a sound body, mente sana in corpo sano; safe and sound, sano e salvo; a sound economic policy, una sana politica economica; sound advice, buoni consigli; consigli validi; a sound ship, una nave in buone condizioni; a sound bank, una banca solida; a sound method, un metodo valido; sound criticism, critiche efficaci, fondate4 (comm.) solvibile8 (fam.) forte; sonoro; bello (fam.): a sound defeat, una bella batosta; a sound slap, un sonoro ceffone, un bello schiaffo● sound-headed, equilibrato (fig.) □ (fam.) sound in life and limb, in buona salute; in forma □ (fin.) a sound investment, un investimento sicuro □ sound-minded, dotato di buonsenso □ (fin.) sound money, moneta stabile □ sound sense, buonsenso □ a sound thrashing, una bella bastonatura; un fracco di botte (pop.) □ sound views, vedute giuste; idee sane □ (fam.) as sound as a bell, ( di persona) sano come un pesce; ( di cosa) in perfette condizioni.♦ sound (2) /saʊnd/A n. [uc]1 suono ( anche fig.); rumore; rombo; rimbombo; rintocco: (fon.) vowel sounds, suoni vocalici; What was that sound?, cosa è stato quel rumore?; the sound of footsteps, il rumore dei passi; The sound of aircraft landing, il rombo degli aerei che atterrano; the sound of bells, il rintocco delle campane; a metallic sound, un suono metallico4 (cinem.) (il) sonoro5 (TV) (il) sonoro; audio: loss of sound, scomparsa del sonoro; Turn down the sound, will you?, abbassa l'audio (o il volume), per favore!6 (fig.) modo in cui si mettono le cose: From the sound of it, I'm afraid the strike may go on for weeks, da come si mettono le cose, temo che lo sciopero vada avanti per delle settimane; by the sound of it, a quanto pareB a. attr.● (aeron.) sound barrier, muro del suono: to break the sound barrier, superare il muro del suono □ (fam.) sound bite ► sound-bite □ (mus.) sound body ► soundbox □ (cinem., TV) sound by…, tecnico del suono… ( seguito dal nome) □ (comput.) sound card, scheda audio □ (tecn.) sound check, controllo dell'audio □ sound conditioned, insonorizzato □ (tecn.) sound deadener, materiale fonoassorbente □ sound engineer, tecnico del suono; (cinem.) fonico □ (comm.) sound equipment, attrezzature acustiche □ (mus.) sound grill, griglia sonora ( di fisarmonica) □ (fis.) sound-level meter, fonometro □ sound library, fonoteca □ sound meter = sound-level meter ► sopra □ sound mixer, apparecchio per il missaggio ( di un film, ecc.), mixer; tecnico addetto al missaggio □ (mus.) sound post, anima ( di un violino, ecc.) □ sound projector, proiettore sonoro □ ( anche mil.) sound ranging, fonotelemetria □ (tecn.) sound-ranging altimeter, altimetro acustico □ sound recorder, fonoregistratore □ ( slang USA) sound sheet, disco fonografico inserito in una rivista; dischetto ( da pochi soldi) □ (ling.) sound shift, cambiamento fonetico; rotazione consonantica □ (cinem., radio, TV) sound technician (o recordist), fonico; tecnico del suono □ (cinem.) sound track, colonna sonora □ ( USA) sound truck, furgone con altoparlante □ (fis.) sound wave, onda sonora □ out of sound, fuori del campo uditivo □ to be within sound of st., essere in grado di udire qc.; essere a portata di orecchio □ We liked the sound of his report, il tenore della sua relazione ci fece piacere.sound (3) /saʊnd/n.sound (4) /saʊnd/n. (geogr.)1 braccio di mare; strettosound (5) /saʊnd/n.(zool.) vescica natatoria ( dei pesci).♦ (to) sound (1) /saʊnd/A v. i.1 suonare ( anche fig.); echeggiare; rimbombare; risuonare; squillare: His last words sounded in my ears, le sue ultime parole mi risuonavano nelle orecchie; The bugles sounded, squillarono le trombe; This sentence doesn't sound well, questa frase suona male2 sembrare, apparire, parere ( al suono): His idea sounds like a good one, la sua idea pare buona; DIALOGO → - After the cinema- That sounds good, buona idea; His voice sounded troubled, la sua voce appariva turbata; Your cough sounds better, sembra che la tosse ti stia passando; to sound as if (o as though) sembrare che: It sounds as if the economic situation is getting worse and worse, sembra che la congiuntura peggiori sempre piùB v. t.1 suonare; ( dell'orologio) battere: (mil.) to sound the alarm [the retreat], suonare l'allarme [la ritirata]; The clock sounds the hour, l'orologio batte l'ora2 far risuonare; battere su (qc. per controllarne il suono): to sound the wheels of a railway carriage, battere sulle ruote di una carrozza ferroviaria3 (med.) auscultare4 (fon.) pronunciare: The «h» in «heir» is not sounded, l'«h» nella parola «heir» non si pronuncia (o è muta)● to sound hollow, dare un suono cupo (o sordo); ( di scusa, pretesto, ecc.) suonare falso (o fasullo) □ (autom.) to sound one's horn, suonare (il clacson) □ (fig.) to sound a note of warning, far squillare un campanello d'allarme □ to sound off, (mil.) suonare; dare un segnale suonando; ( di soldati in marcia) cadenzare il passo ad alta voce; (fig. fam.) cantarla chiara, parlare apertamente; (fam. USA) concionare, pontificare; ( anche) lagnarsi, protestare, fare rimostranze □ to sound sb. 's praises far and wide, fare lodi sperticate a q.; portare q. alle stelle.(to) sound (2) /saʊnd/A v. t.1 sondare; (naut.) scandagliare; (med.) esaminare con la sonda: to sound the bottom of the sea, scandagliare il fondo del mare; to sound the depth of a channel, sondare la profondità d'un canale marittimo; (med.) to sound the bladder, esaminare la vescica con la sonda2 (fig., spesso to sound out) scandagliare; sondare; indagare su; sondare l'animo di, tastare il terreno (fig.): to sound sb. 's feelings, sondare i sentimenti di q.; Did you sound him out on ( o about) the subject?, hai tastato il terreno con lui in proposito?B v. i.1 (naut.) affondare lo scandaglio; misurare la profondità dell'acqua* * *I 1. [saʊnd]1) fis. telev. rad. suono m.2) (noise) rumore m.; (of bell, instrument, voice) suono m.3) (volume) audio m., volume m.4) mus. (distinctive style)5) fig. (impression from hearsay)I don't like the sound of that — (la cosa) non mi ispira o non mi piace per niente
2.by the sound of it,... — a quanto pare
modificatore [engineer, technician] del suono3.1) (in good condition) [building, constitution] solido; [ heart] forte; [lungs, physique] sano; [ health] buono2) (well-founded) [basis, education] solido; [ judgment] sensato; [ advice] valido6) (correct, acceptable)4.II 1. [saʊnd]to be sound asleep — essere profondamente addormentato, dormire della grossa
2) ling. pronunciare [ letter]3) med. auscultare [ chest]2.1) (seem) sembrareto sound banal, boring — sembrare banale, noioso
3) (convey impression) fare, suonareshe calls herself Geraldine - it sounds more sophisticated — si fa chiamare Geraldine - fa più sofisticato
it may sound silly, but... — può sembrare stupido, ma
4) (make a noise) [trumpet, alarm, buzzer, siren] suonare•III [saʊnd]nome geogr. stretto m. -
10 MIM
1) Компьютерная техника: Mobile Information Management2) Военный термин: Maoist Internationalist Movement, maintenance instructions manual, mobile interceptor missile3) Техника: metal-isolator-metal, minimum invariant mass, moving-in of materials4) Шутливое выражение: Mario Is Missing5) Грубое выражение: Monkey In Mom6) Оптика: metal-insulator-metal7) Сокращение: Maintenance Instruction Manual, Mobile-launched surface-to-air Missile, Morality In Media, minimum, MSN Instant Messenger, Made in Malaysia, Made in Mexico ( также название музыкальной группы), Magic in Motion, Malawi Institute of Management, Manhattan Institute of Management, Maoist International Movement, Maritime Industry Museum (SUNY Maritime College, Fort Schuyler, New York), Maroc Informations Medicales, Mediterranean Institute of Management (Nicosia, Cyprus), Memphis in May International Festival, Mendelian inheritance in man, Morality in Media, Inc., Mount Isa Mines (MIM Holdings Limited; Queensland, Australia), Mouvement de l'Independance de la Martinique (French: Martinique Independence Movement), Musical Instrument Museum (Belgium), maintenance information message, man in the middle, management information model, map image metafile, market information machine, master implementation manual, master of international management, media interface management, media interface module (Cabletron), message implementation manual, metal injection molding, microgravity isolation measurement, military installation map, miranda instant messenger, mission information management, mission integration manager (NASA), mobile instant-messaging, molecular interaction map, multi image manager, multifunction interface modules, multilateral initiative on malaria, multiple impression mottle (offset printing), multipoint indicate master, multipole-induced-multipole model8) Театр: Music In Motion9) Университет: Madison Institute of Medicine10) Вычислительная техника: Media Interface Module11) Нефть: moving in machine, moving in materials, доставка материалов (на буровую, moving in materials), сборник инструкций по техническому обслуживанию (maintenance instruction manual)12) Космонавтика: Microgravity Vibration Isolation Mount (Canada)13) Деловая лексика: Made In Mexico14) Бурение: доставка на буровую материалов (moving in materials)15) Образование: Minds In Motion16) Автоматика: market integrated manufacturing17) Химическое оружие: Medical Information Module18) Расширение файла: Metal-Insulator-Metal (screen)19) Общественная организация: Music Is Math20) Должность: Malaysian Institute of Management, Marine Industrial And Mining, Masters Of International Management, Media And Information Management21) NYSE. Merrill Lynch & Company, Inc.22) Музеи: Musical Instrument Museum -
11 mim
1) Компьютерная техника: Mobile Information Management2) Военный термин: Maoist Internationalist Movement, maintenance instructions manual, mobile interceptor missile3) Техника: metal-isolator-metal, minimum invariant mass, moving-in of materials4) Шутливое выражение: Mario Is Missing5) Грубое выражение: Monkey In Mom6) Оптика: metal-insulator-metal7) Сокращение: Maintenance Instruction Manual, Mobile-launched surface-to-air Missile, Morality In Media, minimum, MSN Instant Messenger, Made in Malaysia, Made in Mexico ( также название музыкальной группы), Magic in Motion, Malawi Institute of Management, Manhattan Institute of Management, Maoist International Movement, Maritime Industry Museum (SUNY Maritime College, Fort Schuyler, New York), Maroc Informations Medicales, Mediterranean Institute of Management (Nicosia, Cyprus), Memphis in May International Festival, Mendelian inheritance in man, Morality in Media, Inc., Mount Isa Mines (MIM Holdings Limited; Queensland, Australia), Mouvement de l'Independance de la Martinique (French: Martinique Independence Movement), Musical Instrument Museum (Belgium), maintenance information message, man in the middle, management information model, map image metafile, market information machine, master implementation manual, master of international management, media interface management, media interface module (Cabletron), message implementation manual, metal injection molding, microgravity isolation measurement, military installation map, miranda instant messenger, mission information management, mission integration manager (NASA), mobile instant-messaging, molecular interaction map, multi image manager, multifunction interface modules, multilateral initiative on malaria, multiple impression mottle (offset printing), multipoint indicate master, multipole-induced-multipole model8) Театр: Music In Motion9) Университет: Madison Institute of Medicine10) Вычислительная техника: Media Interface Module11) Нефть: moving in machine, moving in materials, доставка материалов (на буровую, moving in materials), сборник инструкций по техническому обслуживанию (maintenance instruction manual)12) Космонавтика: Microgravity Vibration Isolation Mount (Canada)13) Деловая лексика: Made In Mexico14) Бурение: доставка на буровую материалов (moving in materials)15) Образование: Minds In Motion16) Автоматика: market integrated manufacturing17) Химическое оружие: Medical Information Module18) Расширение файла: Metal-Insulator-Metal (screen)19) Общественная организация: Music Is Math20) Должность: Malaysian Institute of Management, Marine Industrial And Mining, Masters Of International Management, Media And Information Management21) NYSE. Merrill Lynch & Company, Inc.22) Музеи: Musical Instrument Museum -
12 sound
sound [saʊnd]1. noun• I don't like the sound of it ( = it's worrying) je n'aime pas çaa. [bell] sonner ; [car horn, siren, trumpet] retentirb. ( = suggest by sound) it sounds empty (au son) on dirait que c'est videc. ( = seem) sembler (être)• how does it sound to you? qu'en penses-tu ?sonner ; [+ trumpet] sonner de4. adjectiveb. [argument, evidence] solide ; [decision, advice, idea] sensé• he is sound enough on theory... il connaît très bien la théorie...• sound sense bon sens mc. [sleep] profond5. adverb6. compounds[recording] sonore• to break the sound barrier franchir le mur du son ► sound bite noun petite phrase f (prononcée par un homme politique et citée dans les médias)* * *[saʊnd] 1.1) Physics, Television, Radio son m2) ( noise) gen bruit m; (of bell, instrument, voice) son m3) fig ( impression from hearsay)a 24 hour flight? I don't like the sound of that! — un vol de 24 heures? cela ne me tente pas!; ( when situation is threatening)
he was in a bad temper that day, by the sound of it — il semble que ce jour-là il ait été de mauvaise humeur
4) Medicine sonde f5) Geography détroit m6) Music2. 3.1) ( in good condition) [building, heart, constitution] solide; [lungs] sain; [health] bon/bonne2) ( well-founded) gen solide; [judgment] sain; [sleep] profonda sound move — une décision or démarche avisée
3) ( of good character)4) Finance, Commerce [investment] bon/bonne, sûr; [management] sain5) (correct, acceptable)4.that is sound economics — du point de vue économique, c'est très sensé
transitive verb1) faire retentir [siren]to sound one's horn — klaxonner; lit, fig
2) Music, Military gen sonner3) Linguistics prononcer [letter] (in de)4) ( express) donner [warning]5.1) ( seem) semblerto sound banal/boring — paraître banal/ennuyeux
3) ( convey impression) faireshe calls herself Geraldine - it sounds more sophisticated — elle se fait appeler Géraldine - ça fait plus sophistiqué
it may sound silly, but... — ça a peut-être l'air idiot, mais...
4) ( make a noise) gen sonner; [siren] hurler6.Phrasal Verbs: -
13 idea
idea n1 ( suggestion) idée f ; a good idea une bonne idée ; it was Sophie's idea to sell the car c'est Sophie qui a eu l'idée de vendre la voiture ; he came up with ou hit on the idea of buying a farm l'idée lui est venue d'acheter une ferme ; to be full of ideas avoir plein d'idées ;2 ( plan) idée f ; to have some vague idea of doing avoir dans l'idée de faire ; it's a good idea to take a raincoat c'est une bonne idée d'emporter un imperméable ; to put an idea into sb's head mettre une idée dans la tête de qn ; don't start getting ideas! ne commence pas à te faire des idées! ; you can get ou put that idea out of your head! il n'en est pas question! ;3 ( thought) idée f (about, on sur) ; what are your ideas on this portrayal? qu'est-ce que vous pensez de cette interprétation? ;4 (concept, notion) conception f ; he's got strange ideas about women/education il a une drôle de conception des femmes/de l'enseignement ; you've got a funny idea of loyalty tu as une drôle de conception de la loyauté ; if that's your idea of good work/of a joke… si c'est ça que tu appelles du bon travail/une plaisanterie… ; a hamburger isn't my idea of a good meal un hamburger n'est pas vraiment ce que j'appelle un bon repas ;5 ( impression) impression f ; to give sb the idea that donner à qn l'impression que (+ indic) ; he's got the idea that everybody is lying to him il a l'impression que tout le monde lui ment ; whatever gave you thatidea! qu'est-ce qui t'a fait croire une chose pareille! ;6 ( knowledge) idée f ; do you have any idea how/where etc…? as-tu une idée sur la manière dont/où etc…? ; I have no idea je n'en ai pas la moindre idée ; to have no idea why/how etc ne pas savoir pourquoi/comment etc ; to have an idea of how long it takes to do avoir une idée du temps qu'il faut pour faire ; he hadn't the slightest idea who I was il ne savait absolument pas qui j'étais ; he's 55? I had no idea! il a 55 ans? je ne savais pas! ; to have no idea of ou about n'avoir aucune idée de [price, time] ; I have no idea whether he's arrived or not je ne sais pas du tout s'il est arrivé ou non ; you've no idea how pleased I was! tu ne peux pas savoir combien j'étais content! ; I have a vague idea what you mean j'ai une idée de ce que tu veux dire ; what a funny idea! quelle drôle d'idée! ;7 ( theory) idée f ; I've an idea that he might be lying j'ai dans l'idée qu'il ment ; he's got funny ideas on management il a de drôles d'idées sur la gestion ; I've got a pretty good idea who stole the money je crois bien savoir qui a volé l'argent ;8 ( aim) but m ; the idea of a diet is to lose weight le but d'un régime est de perdre du poids ; that's the whole idea! c'est bien là tout le but ; what's the idea behind the offer? quel est le but de cette proposition? ;9 ( gist) now I get the idea ah, maintenant je vois ; do you get the idea? tu vois? ; now you're getting the idea voilà, tu commences à comprendre ; that's the idea! c'est ça! ;the very idea! quelle idée! ; what's the big idea ○ ? qu'est-ce qui te prend ○ ? -
14 under
1. preposition1) (in or to a position lower than, or covered by: Your pencil is under the chair; Strange plants grow under the sea.) debajo, bajo2) (less than, or lower in rank than: Children under five should not cross the street alone; You can do the job in under an hour.) menor de, (de) menos de3) (subject to the authority of: As a foreman, he has about fifty workers under him.) a las órdenes (de)4) (used to express various states: The fort was under attack; The business improved under the new management; The matter is under consideration/discussion.) bajo
2. adverb(in or to a lower position, rank etc: The swimmer surfaced and went under again; children aged seven and under.) abajo; por debajo- under-under1 adv menosunder2 prep1. bajo / debajo de2. menos deyou can get one for under £5 se pueden conseguir por menos de cinco libras3. menor de4. bajotr['ʌndəSMALLr/SMALL]1 (below) bajo, debajo de2 (less than) menos de3 (controlled, affected, influenced by) bajo4 (suffering, subject to) bajo■ he's under arrest está detenido, está bajo arresto5 (according to) conforme a, según6 (known by) con, bajo1 (below) debajo■ he fell into the river and was under for over a minute cayó al río y estuvo bajo el agua durante más de un minuto2 (less) menos■ we have a wide range of watches for £30 or under tenemos una amplia gama de relojes por treinta libras o menos\SMALLIDIOMATIC EXPRESSION/SMALLto be under age ser menor de edadto be under lock and key estar bajo llaveto be under repair estar en reparación, estar reparándoseto be under the doctor estar en manos del médicoto be under the impression that... tener la impresión de que...to go under estrellarse, irse a piqueunder the circumstances... dadas la circunstancias...under ['ʌndər] adv1) less: menos$10 or under: $10 o menos2) underwater: debajo del agua3) : bajo los efectos de la anestesiaunder adj1) lower: (más) bajo, inferior2) subordinate: inferior3) : insuficientean under dose of medicine: una dosis insuficiente de medicinaunder prep1) below, beneath: debajo de, abajo deunder the table: abajo de la mesawe walked under the arch: pasamos por debajo del arcounder the sun: bajo el sol2) : menos dein under 20 minutes: en menos de 20 minutosunder the command of: bajo las órdenes de4) subject to: bajounder suspicion: bajo sospechaunder the circumstances: dadas las circunstancias5) according to: según, de acuerdo con, conforme aunder the present laws: según las leyes actualesadj.• bajero, -a adj.• inferior adj.• interior adj.adv.• abajo adv.• bajo adv.• debajo adv.• debajo de adv.• más abajo adv.prep.• bajo prep.• debajo de prep.• inferior a prep.
I 'ʌndər, 'ʌndə(r)1) ( beneath) debajo de, abajo de (AmL)2) ( less than) menos de3) \<\<name/heading\>\> bajolook under `textiles' — mira en or bajo `textiles'
4)a) \<\<government/authority\>\> bajob) ( subject to)to be under discussion — estarse* discutiendo
he was under the impression that... — tenía la impresión de que...
5) ( according to) según
II
1)a) ( under water)b) ( anesthetized)she's still under — todavía está bajo los efectos de la anestesia; see also keep, knuckle, put under
2) ( less) menos['ʌndǝ(r)]it will cost $10 or under — costará 10 dólares como mucho
1. ADVhe stayed under for three minutes — (=underwater) estuvo sumergido durante tres minutos
2) * (=under anaesthetic)3) (=less) menoschildren of 15 and under — niños mpl de 15 años y menores
2. PREP1) (=beneath) debajo dewhat's under there? — ¿qué hay ahí debajo?
2) (=less than) menos deit sells at under £20 — se vende a menos de 20 libras
3) (=subject to) bajounder this government/the Romans — bajo este gobierno/los romanos
under Ferdinand VII — bajo Fernando VII, durante el reinado de Fernando VII
to study under sb — estudiar con algn, tener a algn por profesor
•
under the command of — bajo el mando de•
under construction — bajo construcción, en obras•
under pain/the pretext of — so pena/pretexto de•
under full sail — a todo trapo, a vela llena4) (with names)you'll find him under "plumbers" in the phone book — lo encontrarás en la sección de "fontaneros" en el listín
5) (=according to, by) de acuerdo con, según6) (Agr)* * *
I ['ʌndər, 'ʌndə(r)]1) ( beneath) debajo de, abajo de (AmL)2) ( less than) menos de3) \<\<name/heading\>\> bajolook under `textiles' — mira en or bajo `textiles'
4)a) \<\<government/authority\>\> bajob) ( subject to)to be under discussion — estarse* discutiendo
he was under the impression that... — tenía la impresión de que...
5) ( according to) según
II
1)a) ( under water)b) ( anesthetized)she's still under — todavía está bajo los efectos de la anestesia; see also keep, knuckle, put under
2) ( less) menosit will cost $10 or under — costará 10 dólares como mucho
-
15 sound
A n3 ( noise) (of storm, sea, wind, car, machinery, footsteps) bruit m (of de) ; (of bell, instrument, voice) son m (of de) ; a grating ou rasping sound un grincement ; the sound of voices/footsteps un bruit de voix/pas ; without a sound sans bruit ;4 ( volume) son m ; to turn the sound up/down monter/baisser le son or le volume ; her television has very good sound le son de sa télévision est très bon ;6 fig ( impression from hearsay) a 24 hour flight? I don't like the sound of that! un vol de 24 heures? cela ne me tente pas! or ça ne me dit rien ; ( when situation is threatening) a reorganization? I don't like the sound of that une restructuration? ça m'inquiète or ça ne me dit rien qui vaille ; by the sound of it, we're in for a rough crossing d'après ce qu'on a dit, la traversée va être mauvaise ; he was in a bad temper that day, by the sound of it il semble que ce jour-là il ait été de mauvaise humeur ;7 Med sonde f ;C adj1 ( in good condition) [roof, foundations, building, heart, constitution] solide ; [lungs, physique] sain ; [health] bon/bonne ; to be of sound mind être sain d'esprit ;2 (solid, well-founded) [argument, basis, education, knowledge] solide ; [judgment] sain ; let me give you some sound advice permettez-moi de vous donner un bon conseil ; he has a sound grasp of the basic grammar il a une bonne compréhension des bases grammaticales ; a sound move une décision or démarche avisée ;3 ( of good character) he's very sound on peut avoir confiance en lui ;5 ( thorough) to give sb a sound thrashing donner une bonne râclée ○ à qn ;6 ( deep) [sleep] profond ;7 (correct, acceptable) that is sound economics, that makes sound economic sense du point de vue économique, c'est très sensé ; our products are ecologically sound nos produits ne nuisent pas à l'environnement ; she's politically sound, her ideas are politically sound elle a des idées politiques de bon ton.D vtr1 ( use) [person, ship] faire retentir [siren, foghorn] ; to sound one's horn klaxonner ; lit, fig to sound the alarm sonner or donner l'alarme ;3 Ling prononcer [letter] (in de) ;5 † Rail sonder [wheels] ;6 Naut sonder [depth] ;7 (give, express) donner [warning] (about au sujet de) ; to sound a note of caution lancer un appel à la prudence.E vi1 ( seem) sembler ; the salary certainly sounds good le salaire semble vraiment intéressant ; it sounds as if he's really in trouble il semble qu'il ait vraiment des ennuis ; it sounds to me as though the best plan would be to cancel il me semble que le mieux serait d'annuler ; it sounds like she's had enough of him il semble qu'elle en ait assez de lui ; it sounds like it might be dangerous ça a l'air dangereux ; it sounds like it should be fun! ça promet d'être amusant! ; it doesn't sound to me as if she's interested je ne pense pas qu'elle soit intéressée ; that sounds like a good idea! ça m'a l'air d'une bonne idée ; a stream in the garden-that sounds nice! un ruisseau dans le jardin! ça doit être agréable! ;2 ( give impression by voice or tone) to sound banal/boring [comment, idea] paraître banal/ennuyeux ; Anne phoned-she sounded in good form Anne a téléphoné-elle avait l'air en forme ; you make it sound interesting à t'écouter ça a l'air intéressant ; you sound fed up/as if you've got a cold on dirait que tu en as marre ○ /que tu es enrhumé ; it sounds as if he's choking/crying on dirait qu'il étouffe/pleure ; he sounds like an American on dirait un américain, il a un accent américain ; that sounds like a flute on dirait une flûte ; you sound like my mother! on dirait ma mère qui parle! ; I don't want to sound pessimistic je ne voudrais pas avoir l'air pessimiste ; spell it as it sounds écris-le comme ça se prononce ; the dawn chorus sounded wonderful le chant matinal des oiseaux était merveilleux ; the singer did not sound in top form le chanteur n'était pas au mieux de sa forme ; in foggy weather, everything sounds closer quand il y a du brouillard, tous les bruits paraissent plus proches ;3 ( convey impression) faire ; she calls herself Geraldine-it sounds more sophisticated elle se fait appeler Géraldine-ça fait plus sophistiqué ; it may sound silly, but… ça a peut-être l'air idiot, mais… ;5 Zool [whale] plonger en profondeur.■ sound off ○:▶ sound off rebattre les oreilles aux gens ○ (about au sujet de).■ sound out:▶ sound out [sb], sound [sb] out sonder, interroger [colleague, partner, investor]. -
16 sound
sound [saʊnd]bruit ⇒ 1 (a) son ⇒ 1 (a)-(d) musique ⇒ 1 (e) sonde ⇒ 1 (g), 1 (h) solide ⇒ 3 (a), 3 (c) en bon état ⇒ 3 (a) sain ⇒ 3 (a), 3 (b) en bonne santé ⇒ 3 (b) sensé ⇒ 3 (c) valable ⇒ 3 (c) bon ⇒ 3 (c), 3 (d) profond ⇒ 3 (e) sonore ⇒ 4 sonner ⇒ 6 (a), 7 (a) prononcer ⇒ 6 (b) ausculter ⇒ 6 (c) sonder ⇒ 6 (c)-(e) résonner ⇒ 7 (a) retentir ⇒ 7 (a) sembler ⇒ 7 (c)1 noun∎ I was woken by the sound of voices/laughter j'ai été réveillé par un bruit de voix/par des éclats de rires;∎ the sound of a dog barking/a door closing le bruit d'un chien qui aboie/d'une porte qui se ferme;∎ a scratching sound un grattement;∎ a grating sound un grincement;∎ don't make a sound! surtout ne faites pas de bruit!;∎ they tiptoed out without (making) a sound ils sont sortis sur la pointe des pieds sans faire de bruit;∎ there was not a sound to be heard on n'entendait pas le moindre bruit;∎ I love the sound of her voice j'adore le son de sa voix;∎ the plaintive sound of the bagpipes le son plaintif de la cornemuse;∎ within (the) sound of the church bells à portée du son des cloches de l'église∎ light travels faster than sound la lumière se déplace plus vite que le son;∎ the speed of sound la vitesse du son(c) Linguistics son m;∎ it's a similar sound to the Scots "ch" c'est un son qui ressemble au "ch" écossais;∎ the English vowel sounds les sons mpl vocaliques de l'anglais∎ the sound is very poor le son est mauvais;∎ to turn the sound up/down monter/baisser le son ou volume(e) (type of music) style m de musique, musique f;∎ the Liverpool sound la musique de Liverpool;∎ a brand new sound has hit the charts un son complètement nouveau a fait son entrée au hit-parade(f) (impression, idea)∎ I don't like the sound of these new measures ces nouvelles mesures ne me disent rien qui vaille;∎ it's pretty easy by the sound of it ça a l'air assez facile;∎ he's angry by the sound of it on dirait bien qu'il est fâché∎ built on sound foundations construit sur des fondations solides∎ to be of sound mind être sain d'esprit;∎ sound in body and mind sain de corps et d'esprit;∎ to be as sound as a bell être en parfaite santé;∎ to be sound of wind and limb avoir bon pied bon œil(c) (solid, well-founded → advice, idea, strategy) sensé, judicieux; (→ argument, claim) valable, fondé, solide; (→ reason) valable; (→ basis, knowledge) solide; (→ manager, musician, lawyer etc) compétent, fiable; (→ investment) sûr; (→ company, business) solide;∎ to show sound judgment faire preuve de jugement;∎ do you think that was a sound move? croyez-vous que c'était une décision judicieuse;∎ a sound piece of advice un bon conseil;∎ we need somebody with a sound grasp of the subject il nous faut quelqu'un ayant de solides connaissances en la matière;∎ my knowledge of German history isn't too sound mes connaissances en ce qui concerne l'histoire de l'Allemagne laissent à désirer;∎ his grammar's pretty sound il a de bonnes bases en grammaire;∎ it makes good sound sense c'est tout à fait raisonnable;∎ Crawford seems a sound enough chap Crawford semble être quelqu'un en qui on peut avoir confiance;∎ is she politically sound? ses convictions politiques sont-elles solides?;∎ ecologically sound legislation législation f juste du point de vue écologique;∎ sound financial position situation f financière saine;∎ he needs a sound thrashing il a besoin d'une bonne correction(e) (deep → sleep) profond;∎ I'm a very sound sleeper j'ai le sommeil profond5 adverb∎ to be sound asleep dormir profondément ou à poings fermés∎ the huntsman sounded his horn le chasseur sonna du cor;∎ to sound the horn klaxonner;∎ the driver behind me sounded his horn le conducteur derrière moi a klaxonné;∎ also figurative to sound the alarm sonner ou donner l'alarme;∎ they sounded the church bells ils sonnèrent les cloches;∎ the bugler sounded the reveille le clairon sonna le réveil;∎ to sound a warning lancer un avertissement(b) (pronounce) prononcer;∎ the "p" isn't sounded le "p" ne se prononce pas;∎ he doesn't sound his aitches il ne prononce pas ses "h"∎ to sound public opinion sonder l'opinion publique;∎ I'll try to sound their feelings on the matter j'essaierai de connaître leur sentiment à cet égard(a) (make a sound) sonner, résonner, retentir;∎ it sounds hollow if you tap it ça sonne creux lorsqu'on tape dessus;∎ their voices sounded very loud in the empty house leurs voix résonnaient bruyamment dans la maison vide;∎ sirens sounded in the streets des sirènes retentissaient dans les rues;∎ if the alarm sounds, run si vous entendez l'alarme, enfuyez-vous∎ in English words are rarely spelt as they sound en anglais, les mots s'écrivent rarement comme ils se prononcent∎ he sounded sad il semblait triste;∎ he sounded bored il semblait s'ennuyer;∎ the name sounded French le nom avait l'air d'être ou sonnait français;∎ she sounds French elle a l'air d'être française;∎ the translation still sounds a bit French la traduction sonne toujours un peu français;∎ it doesn't sound very interesting to me ça ne m'a pas l'air très intéressant;∎ "attractive four-bedroomed house", how does that sound? "belle maison avec quatre chambres à coucher", qu'est-ce que tu en penses?;∎ (that) sounds like a good idea ça semble être une bonne idée;∎ two weeks in Crete, that sounds nice! deux semaines en Crète, pas mal du tout!;∎ that sounds like trouble! voilà les ennuis!;∎ it sounds like Mozart on dirait du Mozart;∎ you sound as though or as if or like you've got a cold on dirait que tu es enrhumé;∎ it sounds to me as though they don't want to do it j'ai l'impression qu'ils ne veulent pas le faire;∎ it doesn't sound to me as though they want to do it je n'ai pas l'impression qu'ils veuillent le faire;∎ you sound just like your brother on the phone tu as la même voix que ton frère ou on dirait vraiment ton frère au téléphone;∎ it's an instrument which sounds rather like a flute c'est un instrument dont le son ressemble assez à ou est assez proche de la flûte;∎ that sounds like the postman now je crois entendre le facteur►► sound archives phonothèque f;∎ a recording from the BBC sound archives un enregistrement qui vient des archives de la BBC;sound barrier mur m du son;∎ to break the sound barrier franchir le mur du son;Music sound box caisse f de résonance;Computing sound card carte f son;sound check soundcheck m;Cinema, Television & Radio sound crew équipe f du son;sound effects bruitage m;Radio sound effects person bruiteur-(euse) m,f;sound engineer ingénieur m du son;sound mixer table f ou console f de mixage;sound reel bande f son;Linguistics sound shift mutation f phonologique;sound studio auditorium m ou studio m d'enregistrement;sound wave onde f sonore∎ he's always sounding off about the management il est toujours à râler contre la direction;∎ to sound off at sb (angrily) passer un savon à qn(person, public opinion) sonder;∎ the company is sounding out potential buyers la compagnie sonde les acheteurs potentiels -
17 case
приклад; випадок, казус; становище; доводи; фактичні обставини; виклад фактичних обставин; викладення вимог; заява про фактичні обставини у справі, що повинна розглядатися вищим; докази; версія ( слідства тощо); аргументація по справі; спірне питання у суді; матеріали справи; меморандум по справі; судова справа; обвинувачення ( в суді); деліктний позов по конкретних обставинах справи; клієнт ( адвоката); особа, яка перебуває під наглядом; судове рішення по справі; судовий прецедент- case against smb.case of circumstantial evidence — обвинувачення, засноване на непрямих доказах; версія, заснована на непрямих доказах
- case agreed on
- case assignment
- case assignment file
- case at bar
- case-based cause of action
- case-by-case method
- case citation
- case comment
- case conference
- case decision
- case dismissed
- case documents
- case files
- case for
- case for motion
- case for the defence
- case for the defense
- case for the defendant
- case for the prosecution
- case history
- case-in-chief
- case in equity
- case in law
- case in point
- case in precedent
- case investigation
- case investigator
- case law
- case-law
- case-law of courts
- case law reports
- case list
- case made
- case management
- case material
- case method
- case name
- case of abuse
- case of admiralty
- case of conscience
- case of death
- case of direct evidence
- case of doubt
- case of emergency
- case of first impression
- case of legal importance
- case of mistaken identity
- case of the first impression
- case on appeal
- case on the cause list
- case papers
- case prosecution
- case rate
- case records
- case report
- case reports
- case reporter
- case reports
- case reserved
- case sample
- case sheet
- case sounding in contract
- case sounding in tort
- case stated
- case study
- case study method
- case-study work
- case submitted
- case suspension
- case system
- case to answer
- case to move for a new trial
- case to counsel -
18 strong
Adj1. मज़बूतFor being an athlete you should be strong.The rope was strong enough to pull the weight from the bottom.With a strong kick he pushed the door open.There should be strong links between management & workers.2. ऊँचाPoliticians with strong voices have great impact on the audience.3. तेज़Strong wind is blowing.He has used very strong colours in his latest painting.4. समर्थThe school has a strong tradition of academic excellence.5. पक्काI had a strong impression that someone was following me.Miss Stubs was under strong impression that God is near.6. प्रबलA strong evidence should be there to claim the accident.Rupee is stronger than Taka but weaker against Dollar.The demonstrators were 1,00,000 strong.7. कड़ाMy mother always prefers strong coffee.8. तीखाThis chease tastes strong.9. प्रभावशालीUltra voilet rays have strong impact on human body. -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 ♦ under
♦ under (1) /ˈʌndə(r)/prep.1 (compl. di posizione, direzione, condizione, ecc.) sotto; sotto a, sotto di: The dog is under the bed, il cane è sotto il letto; They sat under the tree, si sono seduti sotto l'albero; My trousers were under a pile of dirty clothes, i miei pantaloni erano sotto una pila di panni sporchi; Put your hands under your head, mettete le mani sotto la testa; He dived under the water, si è tuffato sottacqua; Smoke was coming from under the door, usciva del fumo da sotto la porta; They were struggling under their heavy rucksacks, procedevano a fatica sotto il peso degli zaini; The Eurotunnel runs under the Channel, l'Eurotunnel passa sotto la Manica; She's several kilos under her ideal weight, è sotto il suo peso forma di vari chili; people who live under tyrannical regimes, la gente che vive sotto regimi dittatoriali; under King John [the present government, the Austrian Empire], sotto re Giovanni (Senzaterra) [l'attuale governo, l'impero austriaco]; He has 20 people working under him, ha 20 persone che lavorano sotto di lui; forbidden under pain of death, proibito sotto pena di morte; children under five years of age, i bambini sotto i cinque anni d'età; He published the novel under a pen name, ha pubblicato il romanzo sotto uno pseudonimo; under the pretext of asking for help, col pretesto di chiedere aiuto; under sb.'s ( very) eyes, (proprio) sotto gli occhi di q.; Books on diet are under «health», i libri sull'alimentazione sono sotto «salute»; I booked a table under the name of Green, ho prenotato un tavolo a nome Green; I was born under Leo, sono nato sotto il segno del Leone2 in; in corso di: The motorway [website] is under construction, l'autostrada [il sito Internet] è in costruzione; The matter is under discussion, la faccenda è in discussione; under such conditions [circumstances], in tali condizioni [circostanze]; Under the circumstances, it was the only thing I could do, date le circostanze, era l'unica cosa che potessi fare3 meno di: It cannot be done for under ten thousand pounds, non lo si può fare per meno di diecimila sterline; He walked ten miles in under two hours, ha percorso dieci miglia a piedi in meno di due ore; Under 30% of the population live in rural areas, meno del 30% della popolazione vive in zone rurali6 nei verbi frasali, è idiom.; per es.: to come under, venire (o trovarsi) sotto; essere catalogato sotto; to go under, passare sotto; andare a picco, affondare; (fig.) fallire, soccombere; ecc. (► to come, to go, ecc.)● (leg.) to be under age, essere minorenne □ (med.) to be under anaesthetic, essere sotto anestesia □ to be under arms, essere sotto le armi; essere in assetto di battaglia □ (leg.) under arrest, in stato di arresto: to place (o to put) sb. under arrest, arrestare q. □ (fig.) to be under a cloud, essere in disgrazia (o screditato) □ ( di un problema, una questione) under consideration, in esame □ to be under contract, essere sotto contratto □ under control, sotto controllo; (naut.) in governo □ under the counter ► counter (1) □ under cover of, al riparo di; (fig.) con il pretesto di □ under cover of night, col favore delle tenebre □ to be under a delusion, illudersi; avere un'idea sbagliata □ to be under fire, (mil.) essere sotto il fuoco ( del nemico); (fig.) essere molto criticato □ (leg.) ( di un atto) under hand, scritto a mano; olografo □ to be under investigation ( for st.), essere indagato (per qc.) □ (leg.) under the law, ai sensi della legge □ under this law, secondo questa legge □ under lock and key, sotto chiave; (fig.) al sicuro □ «under new management» ( avviso, cartello), «nuova gestione» □ (fam.) under sb. 's nose, sotto il naso di q. □ to be under the impression that…, avere l'impressione che… □ to be under an obligation to sb., avere un obbligo con (o essere in obbligo verso) q. □ (fig.) to be under pressure to do st. – The prime minister has been under pressure to resign, il primo ministro ha subito delle pressioni perché si dimetta □ under protest, a malincuore: I only went under protest, ci sono andato, ma a malincuore □ under repair, in restauro □ (naut.: di nave) to be under sail, essere sotto vela; aver issato le vele □ to be under sentence of death, essere stato condannato a morte □ (comm.) under separate cover, in plico a parte □ ( sport) the under 17 rugby team, gli ‘under 17’ di rugby □ (naut.) under ship's tackle, sotto paranco □ to be under stress, essere sotto stress; essere stressato □ (pop.) under the table, ubriaco fradicio (agg.); sottobanco (avv.) □ under-the-table = under-the-counter ► counter (1) □ under the terms of the treaty, secondo le clausole del trattato □ (med.) to be under treatment for st., essere in cura per qc. □ ( calcio) the Italian under 21 national team, l'Italia ‘under 21’ □ under way, in corso, in svolgimento, in atto; (naut.) in moto, in navigazione, ( anche) disormeggiato □ (comm.) to sell under cost, vendere sottocosto; svendere □ to speak under one's breath, parlare sottovoce; bisbigliare.♦ under (2) /ˈʌndə(r)/avv.1 sotto: Put it under, not on top, mettilo sotto, non sopra2 sott'acqua: keep your head under!, tieni la testa sott'acqua!; He stayed under for almost a minute, è rimasto sott'acqua per quasi un minuto3 sotto anestesia; (fam.) addormentato: She was under for half an hour, è rimasta sotto anestesia mezzora; to go under, perdere conoscenza; addormentarsi ( per effetto dell'anestesia)4 ( di età, ecc.) meno: ( sport) players of eighteen or under, giocatori di diciotto anni o meno; Children aged twelve and under travel free, i bambini fino ai dodici anni viaggiano gratuitamente.
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См. также в других словарях:
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